Experience Economy, The | 
 enlarge | Authors: B. Joseph Pine Ii, James H Gilmore
Publisher: McGraw-Hill Ryerson Agency
Category: Book
List Price: CDN$ 43.95
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Rating:  29 reviews
Sales Rank: 17911
Media: Hardcover
Edition: 1
Pages: 254
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.3 x 1.1
ISBN: 0875848192
Dewey Decimal Number: 658.56
EAN: 9780875848198
ASIN: 0875848192
Publication Date: April 1, 1999
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| Editorial Reviews:
From Amazon.com
Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another--clothes, food, cars, computers--was to add service. But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience." Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. --Harry C. Edwards
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| Customer Reviews: Read 24 more reviews...
 Insightful Look at Business Today July 8, 2004
Melissa McCauley (North Little Rock, AR)
This book definitely makes you stop and think about what today's consumer wants and expects. (In fact, it's easy, just ask yourself what you would want - what you're offering or what Walt Disney is offering). Businesses that don't make a lasting impression, offer an experience for the consumer will eventually go the way of the dinosaur.
 a fresh and novel view of the current business trends May 29, 2004
lalala
this book is definitely out of the ordinary: it proposes a novel (to me at least) view of the current economy trends and well illustrate an equivalence between the work environment and the stage of a theatrical play.
Worth reading it.
Nardelli-led bounce gives book its just due July 30, 2003
Andy Orrock (Dallas, TX)
As I write this review on July 29, 2003, I see 'The Experience Economy' is ranked at #624 in amazon.com's constantly updated sales rankings. Pretty heady for a fairly esoteric business book published in April 1999.The reason has to do with the latest (August 2003) edition of 'Fast Company' magazine. The editors asked a series of business leaders to pick one "book that matters," noting that "one book can change the direction of a company -- or a career." Bob Nardelli, ex-of GE and now CEO of the Home Depot, chose 'The Experience Economy.' That's a great thing, because this excellent piece of work really got the short shrift - with its April 1999 publication date, its message of capturing the full potential of face-to-face retail got buried in the tsunami of e-commerce hysteria. Now that we all recognize the Internet as just another viable sales channel, this fine effort by Pine and Gilmore has a second life. The fact that Nardelli picked it as his one book that matters tells you all you need to know about his vision for the future of Home Depot.
The ultimate product differentiator August 7, 2002
Steffen Schulz (Sandton, Gauteng South Africa)
This book really opened my eyes, and made me see my service offerings from a customer perspective. I've become incredibly passionate about the experience economy concept, and am constantly looking for real life examples or potential applications.
When I stand in a queue I'm thinking about how I would go about offering the service or product I'm queueing for.
When I speak to the beauracracy that provides me banking or insurance services, I'm forever demanding that they change the impersonal and inflexible way that they engage with me.
If you're looking for a new paradigm in selling what you have to offer, then this is the book for you.
I love it.
The basis for the future of business June 12, 2002
Steve Holland (Dallas, Texas United States)
These guys GET IT. The ideas presented in this book have proven extremely influential in proving the value of experience design to clients. All they need to see / understand is the value chain and they are hooked.This is an instant classic and should be on everyones shelf. Awesome!
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