Cradle to Cradle: Remaking the Way We Make Things | 
 agrandir | Auteurs: William Mcdonough, Michael Braungart
Créateurs: William Mcdonough, Michael Braungart
Éditeur: North Point Press
Prix de liste: EUR 20,57
Acheter Neuf: EUR 12,72
Vous épargnez: EUR 7,85 (38%)
Neuf (28) D'occasion (1) de EUR 12,72
Évaluation moyenne des clients:  1 commentaires
Classement parmi les ventes: 582
Média: Broche
Édition: 1
Pages: 208
Poids (kg): 1.2
Dimension (cm): 7.9 x 5 x 0.8
ISBN: 0865475873
Code Décimal Dewey: 745.2
EAN: 9780865475878
ASIN: 0865475873
Date de publication: Juin 2, 2003
Disponibilité: Expedition sous 1 a 2 jours ouvres
Expédition: Livraison internationale disponible
Condition: Neuf livre. Expedie en direct des USA sous 10 a 14 jours.
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Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton
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| Commentaires des clients:
Economics-Ecology: two sides of the same coin! Décembre 2, 2007
Alvaro APARICIO (Lausanne, Suisse)
1 sur 1 ont trouvé ce commentaire utile
Can you imagine that today in December 2007 some people still believe (and publicly state it) that economic growth and ecology are opposite concepts?
The authors of this book demonstrate very practically why it is not true. And they put their money where their mouth is as the examples they take come from their own (very successful) professional experience. Their have had as client a gigantic automobile corporation of Detroit as well as a textile manufacturer from Switzerland and to some extend Nike. They all have in common greater productivity, and increased health standard for worker and clients and very significant cost cut.
The main point of the authors is that we should switch from a "one size fits all" standardized world to a "haute couture" highly engineered, customized and creative world. The book, the object in itself, illustrate their point and shows how consequent they are with the ideas the propose us.
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